HDFC Life
Sar utha ke jiyo
HDFC Life is one of India’s premier long-term life insurance providers. Their brand philosophy preaches living a respectable life, and is articulated beautifully in their iconic tagline - Sar utha ke jiyo! (Live with your head held high!). Their commercials over the past decade and a half have inspired many to explore the craft of advertising.
I had the pleasure to work on their campaign for the year 2015.
We centered the campaign on the effort that fathers put in to make their families self-reliant. Our film saluted their tireless spirit, and assured them that HDFC Life will be there for their families, even after they were long gone.
The print campaign that followed took forward the message of making one’s family self-reliant, playing on moments that fathers often share with their children.
