Corona X Parley is a creative collaboration working to bring change to the beverage industry in an effort to reduce marine plastic pollution. They have been at it since 2017, running various programs around the globe to avoid plastics, intercept the waste or design alternate solutions.

 

In the summer of 2019, Leo Burnett, Mexico opened up their brief within the network to maximize our idea pool. The Trash lottery was our submission – a fun way to intercept the plastic on and around the beaches of Mexico through a one of its kind lottery.